Alcohol is the third leading cause of death worldwide. AA decided to approach this subject in a surprising way: at the bar. After all, the bar for an alcoholic, becomes a second home. With customer names taken from a bar’s tab in São Paulo, a fast printer and templates for common utility bills in the city Alcoholics Anonymous conveyed the message: “for people who suffer from alcoholism, the bar is just that, a second home.” The initiative took place at the bar and restaurant Art n ‘Pizza Street at Rua Consolação and the people who participated in the action gave allowed the cause to use their images and found out more about AA and how to help people who suffer from alcoholism. That way, AA put it literally in a bar table.